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Bespoke Rod Building

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In addition to our own exclusive range of Harrison Barbel and Avon rods we also offer a full bespoke rod building service for those who want a truly individual rod, whether it be for coarse, sea or game fishing.

All our bespoke work is carried out to the highest standards by the master rod builder Chris Ward. Chris has been working with us for over four years, producing some truly outstanding rods in that time. He is one of a few rod builders out there that actually understand the dynamics of blank construction, ring placement etc. and consequently can produce a rod to meet specific detailed requirements with regard to rod action.

Chris is also an expert in the creation of thread art, graphic inscriptions and other finishing techniques to make your rod unique in looks as well as action.

Chris Ward - Legend of Rod Building 2007

If you are interested in the idea of having your own bespoke rod created to your own specific requirements then get in touch with us and we will happily discuss the options available to you.

 Take a look at some of the rods built by Chris on his website here.


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